The rise of digital assets is imminent. According to Nasdaq, the question about the adoption of crypto assets is not whether it will happen or not but when the inevitable event will occur. In the midst of this scenario, KIIEX emerges as a Latin American exchange that uses blockchain technology. It also aims to be the most intuitive in the market, with a platform entirely designed to ensure a unique and secure experience for its users.
To start, it’s important to understand the purpose of an exchange. In simple terms, it’s a platform that allows the buying, selling, exchanging, and trading of digital assets. Its advantages are unlimited, with the most notable being its role in facilitating the dynamization of financial life while serving as an investment platform. Across the globe, different exchanges have contributed to boosting various economies; Binance transformed Asia, Coinbase changed the United States, Bitso influenced Mexico, and KIIEX will revolutionize Latin America.
With KIIEX, KII Global builds the future
The platform is the result of the innovation that led Danyel Arenas, CEO of KII Global, to envision an exchange that would position itself as a leader in the sector. Thanks to its user-friendly accessibility, KIIEX aims to generate, in Arenas’ words, a “seismic movement in the Latin American middle class.”
It’s important to note that KIIEX, as an exchange, is part of the KII Global ecosystem as a company. KII Global emerged in 2021 as the culmination and combination of Arenas’ entrepreneurial journey. “With KIIEX, we saw very significant interest and a gap in the market that we realized we could fill”, says Alex Cavallero, COO of KII Global. They devised an ecosystem that allows users to find solutions to financial problems, such as high costs of traditional remittance services or entering the world of digital assets securely, while also providing opportunities for education and inclusion. Thus, KIIEX arrives to integrate part of the proposed ecosystem, which consists of a digital currency – KIICoin – a digital wallet – KII Wallet – and is completed with the exchange, KIIEX.
How does KIIEX operate?
One of the fundamental features that sets KIIEX apart from its competition is its focus on providing the best for its customers. The interface was designed to facilitate usability, proving that intuitiveness and creativity can go hand in hand for the benefit of users. This, combined with Arenas’ deep understanding of the economic challenges in Latin America, allows KIIEX to stay at the forefront and provide a perfect response to the specific challenges facing the region.
The behind-the-scenes work is as impressive as its front end. Remembering the inclusion of KIIEX within the KII Global ecosystem is vital to understanding the uniqueness of the company’s proposal. It’s not common for an exchange to have its own digital asset within its ecosystem. Thus, KIIEX is part of a company with strong, reliable backing that is by and for Latin Americans.
Among its differentiating features are the partners that endorse KIIEX, providing security and safeguarding customer funds. Chainalysis collaborates with KIIEX, thoroughly investigating suspicious transactions to verify the source of funds entering the platform. Jumio, another prominent strategic ally, is one of the world’s leading companies in customer knowledge and data, KYC (know your client), collaborating with companies such as Binance, Coinbase, and Rappi. Thanks to this partnership, KIIEX can check the criminal backgrounds of potential clients against more than 100 lists worldwide and filter access to the platform based on the results. FireBlocks, another major ally, provides an additional layer of security that enhances the protection profile offered.
The mission that sets it apart in the market
KIIEX stands out in the market thanks to three fundamental pillars: its personal component, its social factor, and its security mission. The combination of these three approaches results in a comprehensive value proposition entirely designed to put technology at the service of people.
The central axis of the ecosystem, and the exchange as part of it, is people. This trait operates bilaterally. On the one hand, KIIEX works for the growth of each of its clients, propelling their financial empowerment. On the other hand, its personal approach is also present in customer service. Despite having solutions focused on the blockchain technology universe, the service offered is human, attentive, and personalized.
KIIEX aims to transcend borders and collaborate in the economic boost that Latin America needs to move beyond the emerging economy phase. In the same way, educate about good financial practices that can lead to the generation of sustainable wealth.
Its security mission aims to break down the barriers preventing technology from being a tool to facilitate secure services and solutions supported by its strategic allies, which enable it to have the backing and safeguard the capital of its clients through actions that ensure transparency and effectiveness.
KIIEX, as an exchange within the financial ecosystem of KII Global, enters the market to transform it. It arrives to stay, revolutionize, and become part of the financial solutions in Latin America. KIIEX is currently in its Beta phase, which is already operational. Anyone who wishes to register can do so at https://exchange.kiiex.io/login. The Live version of KIIEX has been available since November 30th, 2023.
